People LOVE gifts and prizes. People LOVE to "win" stuff. They even love to participate in anything offering them a CHANCE to win a prize (provided chances are not 1:1000000) That''s a pscychological human nature fact and a marketing fact that not only you should know but you should also take full advantage of in your online business to increase your profits. I''ll prove it to you. Look at the following words Scratch and Win! How about you use this powerful ''exciting feeling'' to your full advantage? Offline businesses already are by using the effective time-tested and proven power of scratch cards! Here''s WHY People Love Scratch Cards! Why do people love scratch cards? For many reasons: 1. Winning gifts and prizes is something that all people absolutely love! 2. Not time consuming at all. All one has to do is scratch for a few seconds and possibly win something valuable! 3. Involve that feeling of excitement and enthusiasm! 4. What one stands to lose by not scratching. People are afraid they might lose ''gold'' if they don''t scratch. 5. What one stands to win by scratching. What''s under that silver layer? Could be gold. Irresistible feeling isn''t it! 6. Easy to do - not involving any hard work.