You''d think that experienced marketers get things right all the time. That''s how things seem when looking from the outside in. This however is far from the truth. Let me share a little story with you that will save you from cocking up your first big success (because that''s exactly what I managed to do even with seven years of previous online marketing experience). Let me get straight to the point. I lost over $20000 in a single month because of one silly mistake that could have easily been avoided. I''d launched a sale with a view to selling a large number of products in a very short space of time. I''m talking $100000 in a couple of weeks here. Now to do this it''s obvious that specialist software is needed. That''s the first thing I bought to manage my sale. Now I should be sitting here telling you that I took the 100k in two weeks without a hitch with this software running my sites but you know what? It failed miserably I couldn''t believe it. Five months of hard work down the drain. Here''s what happened: We launched our sale quite happily with the support of this supposedly professional software. Part way through I start to realize an odd number of technical support requests coming through. By the end of the day I had answered over a hundred technical support requests. The script had totally failed on me when it mattered most and was failing almost 50% of the paid signups!